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Church & Dwight Launches Arm & Hammer Power Gel

Laundry gel combines baking soda and OxiClean stain fighters.

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By: TOM BRANNA

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Church & Dwight has rolled out Arm & Hammer Power Gel Laundry Detergent, billed as America’s first gel detergent. This new gel formula has been formulated with “twice the OxiClean stain fighters in every drop” to remove tough stains such as grass, blood, soil, clay, grease, oil and food “after just one wash helping to reduce consumer aggravation,” according to company. “We always hear from families that they want products with superior stain fighting pow...

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